Kylie Jenner’s Prominence On Social Media
Celebrities influence on social media should not be underrated.This is due to their massive followers on social media. For example, Kylie Jenner tweet against Snapchat, facilitated losses that amounted to billions of dollars in a period of one month. Without knowing whether it was a calculated move, Thousands of people liked the post.As Stated below, Kylie Jenner uses her social media marketing power in the following ways.
Kylie uses her social media influence to promote products and the companies.Before Kylie posted her tweet, Snapchat was actually making billions of losses on that investors had not realised. Snapchat was losing billions in advance even before Jenner’s post only that the investors failed to notice.This was mainly because users had started to reduce due to competition from other emerging social media platforms with the same concept as Snapchat but improved. Her tweet, therefore, made people see the truth.This Therefore is an eye opener for social media companies to endorse celebrities as they are the core of their user base. Hiring these celebrities will, therefore, bring more users.
Jenner’s achievement in cosmetics business is also another way she uses her marketing power.Based on reports from US Presort, a large percentage of consumers research on a product online before making a decision to trust the company. However, in cases where a celebrity is behind a particular product, people especially fans will be compelled to use that brand hence leading to its success. Hence Jenner’s make up trademark name achieved millions in a period of not more than two years. With such celebrities like Kylie Jenner advertising, a product would make their fans and other consumers to use that particular product. The success Jenner has attained in cosmetics can be credited to they are produced in fewer numbers for key cosmetics lineShe also used her Forbes fame to her advantage because this motivated her in opening her cosmetics business.
Being a businesswoman and a mother, Kylie Jenner uses her marketing skills to prove that women can do better. From the time she was young, being a successful businesswoman to Jenner did not concur well and that such women are unable to raise a family.She Therefore uses her social media success to prove this stereotype wrong. Through the cosmetics business, she makes products that focus mainly on mothers because she will become one soon. Though brands name plays a major role in relation to an external force or internal growth, Jenner’s follower base has not been affected and therefore making it an interesting thing even after the decision to focus on mothers. The Existence of baby-inspired products for mothers has contributed to a major cosmetics boost.